ASICS | Hiro's Portfolio

The creation of this campaign was an exercise in class. The Get Ugly campaign highlights Asics as the company that focuses on making shoes that help you perform at your best even if they are not the most fashion forward brand in the market.

Presentation

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A major component of the exercise was to create a strong brand voice for the campaign and write a manifesto that the rest of the campaign will focus around.

Manifesto

The road to achieving your goals isn't a pretty one. The smell of sweat won't phase you. There will probably be more than a few tears. Your clothes will be permanently stained.

But that's never bothered you. You'll display your stains proudly as badges for your hard work. The sweat dripping down your face is just the physical manifestation of your dedication. You only care about reaching the next step. Not how you look getting there.

That's why we only focus on your performance. Everything else is just bells and whistles. Those are for the people on the sidelines watching you as you cross your finish line.

Writer

Creator

Bagel Expert

Presentation

Manifesto

The road to achieving your goals isn't a pretty one. The smell of sweat won't phase you. There will probably be more than a few tears. Your clothes will be permanently stained.

But that's never bothered you. You'll display your stains proudly as badges for your hard work. The sweat dripping down your face is just the physical manifestation of your dedication. You only care about reaching the next step. Not how you look getting there.

That's why we only focus on your performance. Everything else is just bells and whistles. Those are for the people on the sidelines watching you as you cross your finish line.

So get over the next hill get in one more lap,get through your last rep.

Get Ugly.

Print Ad Mockups

Sponsorship Poster

Outdoor

Presentation

Manifesto

​

The road to achieving your goals isn't a pretty one. The smell of sweat won't phase you. There will probably be more than a few tears. Your clothes will be permanently stained.

​

But that's never bothered you. You'll display your stains proudly as badges for your hard work. The sweat dripping down your face is just the physical manifestation of your dedication. You only care about reaching the next step. Not how you look getting there.

​

That's why we only focus on your performance. Everything else is just bells and whistles. Those are for the people on the sidelines watching you as you cross your finish line.

​

So get over the next hill get in one more lap,get through your last rep.

​

Get Ugly.

Print Ad Mockups

Sponsorship Poster

Outdoor