As our client, Chipotle's goal was to target millennials and come up with the "next big thing" for that generation. Chipotle wanted an increase in mobile engagement and traffic to their stores. The theme for the campaign was to spread awareness of their "untold stories". 

 

Chipotle is changing the way fast casual food is being eaten by taking advantage of local farms and practicing ethical farming for their ingredients. We found that millennials did not have awareness as to where their food came from, and that gave way to the campaign. By educating these generations, we would show them that they are making a difference in the world by choosing where they eat.

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